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The Original Italian: Nomination Charm

In terms of the age of jewelry makers, the Nomination charm design company is just a babe in the marketplace. The Nomination jewelry company is just now celebrating their twentieth year as a jewelry design and manufacturing company; barely getting started in comparison to some of the older, more well-known charm makers. Then again, some of the most popular names in current charm design, names like Juicy Couture and Pugster, are new players just getting started.

Where aged jewelry manufacturers might take that as a bad thing, being a young company has worked to the advantage of Nomination jewelry and their peers. The younger charm manufacturing crowd is coming up with fabulous, never-before seen designs, and the charm buying public is eating them up.

Entering The Marketplace: The Nomination Charm.
Nomination is the inventor of the newest trend in charm bracelets and charm jewelry. Nomination jewelry was made famous by their most original jewelry creation, Nomination bracelets and charm links, now commonly known as ‘Italian charms’.

Nomination jewelry was born in (Florence) Italy in 1997. The company got its start with the creation of their (now classic) Composable Nomination bracelets. Nothing like this design-your own bracelet was ever seen before.

Composable Nomination bracelets are built of charm links chosen by the customer and assembled by the jeweler. Nomination bracelets are highly individualized fashion accessories; customers choose the links that portray their interests, passions, profession, and memories. Nomination jewelry boasts a unique sort of unisex design that is flattering to both men and women.

The Growth Of The Nomination Jewelry Company.
Since 1987, the Nomination Jewelry company has scarcely had a year without a new charm or release of a new line of Nomination bracelets.

The debut of Nomination bracelets were followed in 1988 by the announcement of the XTE Nomination line. The XTE collection included expandable rings and Nomination bracelets. XTE was sold as simple, sophisticated jewelry for the modern woman. Most women own more than one XTE ring or bracelet so they can stack them together and combine styles, as well as varieties of precious metals and gems. The XTE collection includes pieces in gold, Cubic Zirconia, and precious and semi-precious stones. The XTE Nomination jewelry collection combines perfectly with the composable bracelet line.

Moving on in 2000, Nomination introduced a new line to celebrate the new millennium. The new millennium Nomination line included both Nomination necklaces and Nomination bracelets. Hanging charms could be constructed and worn as a choker necklace, anklet, or bracelet. Customers were now able to individualize their pieces and change them often. The new line allowed owners to design and assemble their own Nomination jewelry.

Two new Nomination charm lines were introduced in 2001, the Cubiamo and St. Tropez charm collections. These Nomination charm collections were comprised of plaques and cubes that slide onto soft leather bands. New line owners could mix and match letters and symbols on a daily basis, self designing their own jewelry. The Cubiamo collection includes gold letters and symbols on four sided cubes; the St. Tropez collection consists of flat stainless and 18k gold links.

The new millennium also saw an increase in Nomination charm and jewelry availability with the growth of the internet. Now customers could search endlessly and purchase Nomination charms online. With this availability of Nomination collections and Nomination charms online, the company enjoyed increased global growth. Their visibility was no longer limited to the retailers carrying their products in retail jewelry stores. Nomination charms online stores exploded with new buying possibilities.

Nomination became more than attractive, sophisticated bracelets with the introduction of their watch collection. Two models of Nomination watches, the Round and Tonneau, were released, offering the same variety of Nomination styles. Watch lines also offered a variety of dials and faces. The result – the classic Italian style of the Nomination bracelets combined with Swiss watch precision, with a base that worked with the composable Nomination charm collection.

Moving on, Nomination announced still more lines in 2003. The Rh Nomination collection was marketed to the young, hip crowd with stainless steel and 18k gold military style “dog tags” touting strong, positive messages of love and peace. The year 2003 also saw the introduction of the Venus line which was more sophisticated than the Rh collection. The Venus collection includes a variety of mosaic pendants laid in Mother-of-Pearl. These mosaics are encased in stainless steel and 18k gold for a hip and trendy, yet classy look.

Continued growth of the Nomination charm lines goes on and on. Nomination is not a company to rest on its laurels; it never has been and never will be. Nomination continues to draw customers to its lines for its casual yet elegant look and unisex appeal.

What started as a brand name – Nomination Charm – has morphed into a well known and highly sought after style all its own. Nomination started the Italian charm movement, which continues to draw new collectors, especially with the availability of Nomination charms online. Endless classic Nomination options met with fresh, new compatible designs keeps Nomination charm collection at the forefront of the charm industry.

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